Summer
Dazzling greenery, river play, summer festivals. The other summer that lies beyond the lavender.
FURANO PHOTO CONTEST 2026–2027
Let your lens reveal a Furano you haven't seen yet. Beyond the lavender fields lie the faces of summer, autumn and winter — a photo contest to rediscover them through everyone's eyes. Smartphones welcome. Anyone can take part.
TAP THE LENS TO SHOOT 📸
Everyone's "Furano" is coming together.
#furanophotocon #ふらのフォトコン*The entry count is tallied and updated periodically.
Furano is blessed with rich scenery through all four seasons — but its charm is far more than lavender fields. The green of summer, the harvest of autumn, the stillness of winter. Every single frame captured by visitors and residents alike becomes a new map of what makes Furano special.
We're seeking your Furano in summer, autumn and winter. As long as you enter during the contest period, photos taken in the past are welcome too. Entrants aged 18 or younger can apply in the "U-18" category of each season.
Dazzling greenery, river play, summer festivals. The other summer that lies beyond the lavender.
Fall foliage, harvest fields, morning mist. Capture the most colorful season of the year.
Powder snow, white forests, warm lights. A single frame of the drama within the silence.
Four general awards in each of the Summer, Autumn and Winter divisions, plus a U-18 Grand Prix for each season.
Prize money + gift (1 per division)
Accommodation / experience vouchers, etc.
Accommodation / experience vouchers, etc.
Accommodation / experience vouchers, etc.
A dining voucher usable in the Kitanomine area. Entries accepted only via the dedicated form.
The Grand Prix gift and the prizes for each award — accommodation and experience vouchers and the like — are prepared with the cooperation of sponsors and lodging facilities. Depending on sponsorship, additional awards or increased prize money may be announced during the period. Winning works are also planned for exhibition at local facilities and media features!
We do not ship prizes or remit prize money overseas. Winners residing outside Japan are required to collect their prize in person at the designated location in Furano (prizes are held for one year from the announcement). Please make sure you agree to this before entering.
All you need is a smartphone. General entrants can choose either "post on Instagram" or the "dedicated form" — whichever you prefer. Any number of entries, and free of charge.
Any photo taken within Furano City is fine. Past photos are welcome too. Smartphone or DSLR — the equipment doesn't matter. Cropping and color correction are allowed; compositing is not.
Just follow the official account and post with the hashtag plus a season tag. Posts from overseas are welcome.
#furanophotocon #ふらのフォトコンFor those who don't use Instagram. Entrants aged 18 or younger (U-18) can apply only via this form for age verification.
| Name | Furano Photo Contest |
|---|---|
| Organizer | Kitanomine Ryokan Association |
| Planning & Operation | Furano Design Co., Ltd. |
| Period | Aug 1, 2026 (Sat) – Feb 28, 2027 (Sun) *Entries accepted until the last day of February (Feb 28, 2027, Sunday) |
| Divisions | Summer / Autumn / Winter (each with a U-18 Grand Prix) |
| How to enter | Instagram (#ふらのフォトコン / #furanophotocon) or the dedicated entry form *U-18 entries via the form only |
| Eligibility | Open to everyone (pros and amateurs alike) |
| Shooting area | Photos taken within Furano City |
| Entry fee | Free |
Entries open starting with the Summer division.
Selected entries featured on the official Instagram every month.
All divisions close on the last day of February (Feb 28, 2027, Sunday).
Winning works exhibited at local facilities and shared with the media.
Professional Photographer
Host organization
*Details are current plans and some items are still being finalized.
This contest is supported by the sponsorship of local facilities and businesses. (Listed in alphabetical/Japanese syllabary order; all are treated equally.)
For sponsorship applications and inquiries, please contact the Kitanomine Ryokan Association.
Please review the terms below before entering. The entry form asks you to agree to these terms (via checkbox).
[About copyright]
[About use of works] *Please review this together with the copyright section.
In the following cases, an entry or award may be invalidated.
The photos gathered here will serve as promotional material for Furano, spreading the region's new charms. With your lens, let's open up a Furano no one has seen yet.