Enter
NOW RECORDING — 2026.8.1 START

Rediscover
Furano.

FURANO PHOTO CONTEST 2026–2027

Let your lens reveal a Furano you haven't seen yet. Beyond the lavender fields lie the faces of summer, autumn and winter — a photo contest to rediscover them through everyone's eyes. Smartphones welcome. Anyone can take part.

#furanophotocon #ふらのフォトコン 📷 Pros & amateurs 💸 Free entry 🏆 15 awards
Summer
f/1.8 · 1/500s · ISO 100

TAP THE LENS TO SHOOT 📸

SUMMER 🌿 WINTER ❄️ AUTUMN 🍁
LIVE ENTRY COUNT
0photos

Everyone's "Furano" is coming together.

#furanophotocon #ふらのフォトコン

*The entry count is tallied and updated periodically.

f/1.4CONCEPT

Capture the "other side"
of the postcard, together.

Furano is blessed with rich scenery through all four seasons — but its charm is far more than lavender fields. The green of summer, the harvest of autumn, the stillness of winter. Every single frame captured by visitors and residents alike becomes a new map of what makes Furano special.

🗾 Shooting area: within Furano City 🤝 Pros × students × visitors, together
Time in the forest 🌲
Harvest winery 🍷
A frozen morning river ❄️
f/2.8DIVISIONS

Three seasons, three divisions.
+ a U-18 (student) category

We're seeking your Furano in summer, autumn and winter. As long as you enter during the contest period, photos taken in the past are welcome too. Entrants aged 18 or younger can apply in the "U-18" category of each season.

SUMMER

Summer

Dazzling greenery, river play, summer festivals. The other summer that lies beyond the lavender.

AUTUMN

Autumn

Fall foliage, harvest fields, morning mist. Capture the most colorful season of the year.

WINTER

Winter

Powder snow, white forests, warm lights. A single frame of the drama within the silence.

U-18STUDENT

Students, you can take part in every season too.

Entrants aged 18 or younger are eligible for each season's "U-18 Grand Prix." For age verification, U-18 entries are accepted only via the dedicated entry form (Instagram entries are not eligible). Minors should apply with the consent of a parent or guardian.

Enter via form →
f/4PRIZES

12 general awards + 3 U-18 awards,
15 awards in total.

Four general awards in each of the Summer, Autumn and Winter divisions, plus a U-18 Grand Prix for each season.

👑

Division Grand Prix

¥30,000

Prize money + gift (1 per division)

🥈

Runner-up

Prize

Accommodation / experience vouchers, etc.

Award of Excellence

Prize

Accommodation / experience vouchers, etc.

🎁

Honorable Mention

Prize

Accommodation / experience vouchers, etc.

U-18

U-18 Grand Prix (1 each for Summer, Autumn, Winter)

¥20,000 dining voucher

A dining voucher usable in the Kitanomine area. Entries accepted only via the dedicated form.

The Grand Prix gift and the prizes for each award — accommodation and experience vouchers and the like — are prepared with the cooperation of sponsors and lodging facilities. Depending on sponsorship, additional awards or increased prize money may be announced during the period. Winning works are also planned for exhibition at local facilities and media features!

📦

For entrants living outside Japan (about receiving your prize)

We do not ship prizes or remit prize money overseas. Winners residing outside Japan are required to collect their prize in person at the designated location in Furano (prizes are held for one year from the announcement). Please make sure you agree to this before entering.

f/5.6HOW TO ENTER

Entering is easy — just 3 steps.

All you need is a smartphone. General entrants can choose either "post on Instagram" or the "dedicated form" — whichever you prefer. Any number of entries, and free of charge.

Shoot in Furano

Any photo taken within Furano City is fine. Past photos are welcome too. Smartphone or DSLR — the equipment doesn't matter. Cropping and color correction are allowed; compositing is not.

Option A: Enter via Instagram

Just follow the official account and post with the hashtag plus a season tag. Posts from overseas are welcome.

#furanophotocon #ふらのフォトコン

Option B: Enter via the form

For those who don't use Instagram. Entrants aged 18 or younger (U-18) can apply only via this form for age verification.

Follow us on Instagram Go to entry form
f/8OVERVIEW & SCHEDULE

Overview & Schedule

NameFurano Photo Contest
OrganizerKitanomine Ryokan Association
Planning & OperationFurano Design Co., Ltd.
PeriodAug 1, 2026 (Sat) – Feb 28, 2027 (Sun)
*Entries accepted until the last day of February (Feb 28, 2027, Sunday)
DivisionsSummer / Autumn / Winter (each with a U-18 Grand Prix)
How to enterInstagram (#ふらのフォトコン / #furanophotocon) or the dedicated entry form
*U-18 entries via the form only
EligibilityOpen to everyone (pros and amateurs alike)
Shooting areaPhotos taken within Furano City
Entry feeFree
2026.8

Contest opens / entries start

Entries open starting with the Summer division.

Year-round

Monthly picks

Selected entries featured on the official Instagram every month.

2027.2.28 (Sun)

Entry deadline

All divisions close on the last day of February (Feb 28, 2027, Sunday).

2027.3

Results & exhibition

Winning works exhibited at local facilities and shared with the media.

Judges

📷

Mr. Kei Sato

Professional Photographer

🏨

Chairman, Kitanomine Ryokan Association

Host organization

*Details are current plans and some items are still being finalized.

f/9SPONSORS

Sponsors & Supporting Partners

This contest is supported by the sponsorship of local facilities and businesses. (Listed in alphabetical/Japanese syllabary order; all are treated equally.)

f/11TERMS

Contest Terms

Please review the terms below before entering. The entry form asks you to agree to these terms (via checkbox).

01Eligibility
  • Anyone may enter (pros and amateurs alike).
  • Minors should enter with the consent of a parent or guardian.
  • Entrants aged 18 or younger (U-18) may enter only via the dedicated form, for age verification.
  • Residents outside Japan may also enter (see Article 7 for the handling of prizes).
02Divisions & how to enter
  • Divisions: Summer, Autumn and Winter (three divisions). Each has a U-18 Grand Prix.
  • How to enter (general): Follow the official Instagram and post with #ふらのフォトコン or #furanophotocon plus a season tag. Or enter via the dedicated form.
  • How to enter (U-18): Accepted only via the dedicated form (entries via Instagram posts are not eligible).
  • There is no limit on the number of entries. However, for fairness, each person may win at most one award per division.
  • Entry is free.
  • Posting on Instagram with the hashtag is deemed acceptance of these Terms. Entries via the form require you to tick the agreement box at submission.
03Conditions for entries
  • Only original works photographed by the entrant themselves are eligible.
  • Only works taken within Furano City are eligible.
  • The date of shooting does not matter (photos taken in the past are eligible).
  • Editing: cropping and color correction (brightness, contrast, saturation, and ordinary RAW development) are allowed. Compositing and combining images (merging multiple photos, adding or removing subjects, etc.) is not allowed.
  • Images created or generated by generative AI are not eligible.
  • Works that have won other contests are also eligible.
  • Please refrain from entering works that have rights issues.
04Copyright & use of works

[About copyright]

  • Copyright of entered works remains with the entrant.
  • The organizer does not acquire the copyright.

[About use of works] *Please review this together with the copyright section.

  • Entered, selected and winning works may be used free of charge by the organizer for the tourism promotion, promotion and marketing of the Kitanomine Ryokan Association and the Furano region. Example media: social media, websites, printed materials (flyers, posters, etc.), exhibitions, advertising, and so on.
  • We will not use works for purposes other than the above, nor provide or sell them to third parties.
  • When using a work, we will credit the photographer's name (or Instagram account name) where possible. Credit may be omitted due to space or medium constraints.
05Portrait rights & third-party rights
  • For works that include people, the entrant must obtain the consent of the subject (or their guardian if a minor) before entering.
  • Where third-party rights such as buildings, artworks or trademarks are included, the entrant is responsible for confirming them.
  • If any issue arises regarding third-party rights such as portrait rights or copyright, the entrant is responsible for addressing it.
06Handling of personal information
  • The information you provide (place of residence, age, purpose of visit, etc.) is collected for operating this contest and for sharing/using aggregated data within the association for tourism promotion.
  • Sharing with association members is done in aggregated, anonymized form that cannot identify individuals.
  • We do not provide information to third parties.
  • The entry form asks you to agree to these terms and to the handling of personal information (via checkbox).
07Winning, prizes & prize money
  • Winning works are selected by the judges.
  • Prospective winners will later be asked to submit the original (raw) data.
  • Prospective U-18 Grand Prix winners may be asked to present official documentation confirming their age (student ID, health insurance card, etc. — details other than the date of birth may be masked).
  • We do not ship prizes or remit prize money overseas. Winners residing outside Japan are asked to come and collect their prize in person; prizes are held for one year from the announcement, so please collect them within that period.
  • Prize money may be treated as temporary income. Tax procedures such as filing a tax return are the responsibility of the winner.
08Prohibited acts & disqualification

In the following cases, an entry or award may be invalidated.

  • Plagiarism of others' works, rights infringement, or false declaration (including false declaration of age).
  • If it is found that an image created by generative AI was entered.
  • Works that are contrary to public order and morals or that do not fit the spirit of this contest.
  • Violation of these terms.
09Disclaimer
  • The organizer is not liable for any damages incurred by the entrant or third parties in connection with entry or winning.
  • The organizer is not liable if an entry cannot be accepted due to communication conditions or system failures.
  • The content of this contest may be changed or canceled due to unavoidable circumstances.
10Revision & governing law
  • These terms may be changed as necessary.
  • This contest and these terms are governed by the laws of Japan.

That one photo
invites the next visit.

The photos gathered here will serve as promotional material for Furano, spreading the region's new charms. With your lens, let's open up a Furano no one has seen yet.

Check how to enter